About me
Haohao Li is a PhD candidate in the Department of Management Science and Engineering at Harbin Institute of Technology.
His research interests primarily focus on two areas: (1) Visual persuasion strategies and mechanisms in digital platforms, including the design strategies of cover images, the synergistic effects between visual and textual materials, and the interaction effects between visual elements and platform features; (2) Online entrepreneurial fundraising (crowdfunding), examining how entrepreneurs strategically leverage multimodal elements such as visuals and text to enhance persuasiveness and attract funding. Methodologically, he adopts a mixed-methods approach integrating econometric analysis, online experiments, and machine learning techniques (computer vision, deep learning, multimodal analytics) to derive actionable empirical insights from complex digital platform data.
Downlond CV: English Version,中文简历
EXPERIENCE
Education
- Ph.D in Information Systems, Harbin Institute of Technology, Mar 2022 - Now
- M.S in Information Systems, Jilin University, Sep 2018 - Jun 2020
- B.S in Information Resources Management, Jilin University, Sep 2014 - Jun 2018
Employment
- Big Data Development Engineer, Zhuhai CosMX Battery Co., Ltd, Jul 2020 - Aug 2021
RESEARCH
Publications
- Does emotional consistency matter? A study of cover image and narrative text in loan-based crowdfunding, Haohao Li, Weitao He, Luning Liu, Yuqiang Feng, 2026, Decision Support Systems
- Is Visual Complexity Always Better? Evidence from Cover Images in Online Crowdfunding, Haohao Li, Weitao He, Luning Liu, HICSS 2026 Conference Proceedings
- Information Strategy in Platform Competition, Haohao Li, Weitao He, Luning Liu, HICSS 2026 Conference Proceedings
- Information Strategy in Platform Competition, Haohao Li, Luning Liu, PACIS 2025 Conference Proceedings
- Words Meet Photos: How Image-text Thematic Consistency Effect Crowdfunding Success, Haohao Li, Luning Liu, ICIS 2024 Conference Proceedings
- 吉林省专利申请人合作网络特征的演化研究, 2020, 情报科学, 孟婧,邱长波,李浩浩 & 宋思雨
Conference Presentations
- Is Visual Complexity Always Better? Evidence from Cover Images in Online Crowdfunding
- HICSS 2026, Jan 2026, Hawaii, USA
- Information Strategy in Platform Competition
- HICSS 2026, Jan 2026, Hawaii, USA
- PACIS 2025, Jul 2025, Kuala Lumpur, Malaysia
- 优秀研究生国际交流活动 2025, 约克、格拉斯哥, 英国 https://som.hit.edu.cn/info/1012/23979.htm
- 超越叙事：视觉独特性对在线亲社会众筹的双重影响
- 管理科学与工程国际会议(ICEMS) 2025, 哈尔滨, 中国
- The Impact of Geopolitical Conflicts on Online Prosocial Lending
- 复旦科创管理学术论坛 2025, 上海, 中国
- Anti-corruption efforts and citizen-initiated accountability: evidence from administrative litigation
- 第十三届华人公共管理学者研讨会 2025, 广西, 中国
- Does Incongruence Matter? Gender and Age in Officer-Civilian Inter-Actions
- ASPA 2025, Washington, USA
- Words meet photos: How Image-text Thematic Consistency Effect Crowdfunding Success
- ICIS 2024, Dec 2024, Bangkok, Thailand
- Does Emotional Consistency Matter? A Study of Profile Image and Narrative Text in the Loan-based Crowdfunding
- CNAIS 2024, Oct 2024, Tianjin, China
- CNIES 2024, Oct 2024, Beijing, China
Academic Services
- ICIS2025 Reviewer, Track: Digital Innovation and Entrepreneurship
- AOM2025 Reviewer, Track: ENT
- CSWIM2024 Reviewer, Track: Blockchain, DLT and Fintech
- HICSS2025 Reviewer, Track: CL(Technological Advancements in Digital Collaboration with Generative AI and Large Language Models) & DA(Advancing the Twin Transition: Digital Technologies in Sustainable Service Ecosystems and the Circular Economy)
- IPM Reviewer
Awards and Honors
- Best Paper Nominations (Track: Internet at Work and Play Track), HICSS 2026
- Second Prize, Best Paper Award, ICMSE 2025
- Runner-up, Best Student Paper Award, CSPA 2025
- National Bronze Award, China International College Students’ “Internet+” Innovation and Entrepreneurship Competition 2024
- Academic Achievement Scholarship for Graduate Students, 2018
- National Encouragement Scholarship, 2017
- National Encouragement Scholarship, 2015